The type of sign you choose for your storefront can significantly impact its efficacy at advertising your brand and bringing in customers. Ask someone else to read it backward to ensure that your character is legible. This helps fight the natural tendency for signs to become too familiar and prevents mistakes.
Choose the Right Material
Storefront custom signs Washington are a key part of any business and significantly impact the brand image and customer experience. Choosing the right sign type, materials, and design can help you build your brand, increase awareness, and get people to your door. Consider the specific needs and demographic of your target audience to determine what type of sign will be most effective. For example, a bolder sign that can be easily read from a distance might be best if you are located in a high-traffic area. Another important factor is deciding what kind of illumination your sign requires. For example, if your business operates late at night, your character should be illuminated with external lighting. Your sign company can advise you on the best options for your location.
Think About the Colors
The color and design of your sign can have a big impact on how potential customers perceive it. You want to choose attractive colors that complement the other colors of your building and logo. It would help if you also considered fonts and lettering. Depending on the purpose of your sign, it may need to be legible at a distance or even in low-light conditions. This could mean using sans-serif fonts to make it easy for people to read from a distance. It would help if you also thought about the demographics of your audience and how they might respond to the colors used on your sign. For example, a motion for a toy store should be designed to appeal to kids, while a corporate office would use more serious colors and designs. Consider your target audience’s age, location, and culture when planning your signage. This will help you select the right colors and fonts for your business.
Keep It Simple
A good storefront sign can tell potential customers exactly what your business is about in seconds. The right typeface, color scheme, and layout can all work together to make your business stand out from the rest and leave a lasting impression on those passing by. A key consideration for any sign is that it should be easy to read. This means that the font should be large enough to be readable from a distance and that there is sufficient contrast between the text and background colors. Using dark text on a light background is often the best way to ensure your signage is visible. Still, it’s also important to consider the demographics of your potential customer base when choosing a typeface and color palette. You may also include a graphic or slogan to help draw attention and get people interested in your business. However, it’s a good idea to keep this content to a minimum, as too much information can be confusing and might turn people away.
Think About the Lighting
Storefront signs are critical in establishing your business’s first impression, communicating your brand, and enticing people to run through your doors. The type of sign you choose, the materials used, and its design will depend on your business model, location, and target audience. Choosing the right character will help you amplify your strengths and minimize weaknesses to make an impactful, memorable first impression. Remember that people walking past your storefront won’t always stop and read the signage – they may glance at it as they walk by. For this reason, it’s best to use a simple font that’s easily readable from an eye level. For example, a monument sign is a good choice if your business sits on a busy street because it’s easy to read from both sides of the road. Blade signs are also a great option for businesses that get lots of foot traffic, as they’re easy to see from all directions and provide great visibility.